Market Research + Creative Writing

March 15, 2018 

The Assignment

To create lucid and inspiring content for an Educational blog.

The Approach

Understanding the awareness level and expectations of the target audience is key.

The Solution

It is important to empathize with the educational needs and life goals of the target audience. The creative writing in this context means simplifying complex concepts and topics into ideas that your target audience can relate to and use in their lives. The Write & Design team was appreciated for its attention to detail and excellence in communication.