Online Consultation + Medical Writing

January 10, 2019 

The Assignment

To create a body of content that is both medically sound (in Child Psychology) and reader-friendly (for an online audience).

The Approach

Understanding the truth behind the client’s story (to add social value) for presenting the Child Psychology content is the beginning point. Creative thinking and visualization help establish a bridge between the medical content and its application in a social context.

It requires customer orientation for appropriate communication of the said story.

The Solution

It is important to translate the medical content, without compromising its meaning into a simpler version. The team was required to develop the content to suit the client’s expectations, in a specific timeline and budget limitation.